Category Advice and Tips

Bel UK’s Merchandising Tips

Let people know where the cheese fixture is located

Ensure customers can easily find the cheese fixture by using clear signs and POS on shelf. Make full use of shelf-ready packaging to create great stand-out and help consumers find the products they are looking for.

Avoid costly out of stocks

It is important to keep the fixture fully stocked and clean. Guarantee availability of key brands to ensure customers can buy them at peak sales periods. Giving adequate space to the right sectors, and stocking the right brands within those sectors, is critical if you are to avoid costly out-of-stocks.

Stock the best-selling brands

Stock the best-selling brands in each segment. Choose big brands such as The Laughing Cow® and Mini Babybel® that are relevant to the lifestyle of health-conscious snacking consumers – and put the display focus on them to encourage impulse purchases. Stocking big brands will ensure your customers can get what they want from your store.

Clearly segment the cheese fixture

Help your customers find what they want by segmenting the fixture into three categories including Snacks and Spreads, Everyday Cheese and Speciality Cheese.

Allocate the right amount of space to the segments

It is important to allocate the right amount of space to all the segments. Too little space may mean the top-selling products are not stocked and so consumers will have to shop elsewhere to get the products they want.